Turning market insights into strategic decisions.

Majid Khoury, CAIP, is an advertising and brand strategist with over 30 years of market research experience, specializing in advertising and brand insight. He helps organizations understand how marketing data is collected, interpreted, and translated into strategic decisions, strengthening communications, branding and engagement efforts.

Majid is a Certified Analysis & Insights Professional (CAIP) and a Fellow of the Canadian Research Insights Council (FCRIC). He spent more than 25 years working in advertising and brand research agencies, including serving as Senior Vice President, Western Region at Ipsos ASI, where he was responsible for advertising and brand research across Western North America and worked with major local and global brands.

He has developed expertise over 30 years in the business and working in almost every category, helping marketers, advertisers and organizations use data to tackle rebranding strategies, garner support for issues and causes, optimize media strategies, fine-tune messaging and demonstrate return on investment.

Majid brings insights developed across sectors and categories to support research, communications, and strategy, helping translate complex data into clear, actionable insights.