Research and service design strategist.

Alka Tandan is a specialist in research, service design, and cultural innovation, with a focus on critical perspectives and transformative change. She is a service design executive with more than 20 years of experience leading teams and projects across virtually every vertical through the lens of research, design and technology.

Alka is an expert in designing human-centred experiences that transform how organizations work and serve customers. She translates research insights into practical tools for employee and customer success across different industries and platforms, helping organizations navigate complexity and build sustainable customer engagement in hybrid environments.

As a strategic advisor to Fortune 100 companies and startups, Alka supports organizations in developing new product strategies, entering new markets, defending against competitors and designing customer experiences that sustain and grow relationships and revenues. Her expertise draws on behavioural economics, design thinking, anthropology, diversity perspectives and traditional research methods to create more sustainable and inclusive experiences and workplace cultures.

Alka is a Certified Analysis & Insights Professional (CAIP) and an affiliate at the Policy Innovation Lab of Tomorrow (PILoT) at Penn State University, connecting technology innovation with real-world business practices.

Her work focuses on translating customer feedback and data into strategies that improve service, inform product decisions, strengthen relationships and help organizations recognize new paths forward while keeping human connection at the centre.